When Performance & Agility Matter
- Programming and hosting services
- List management, including acquisition, tagging & cleaning
- Data processing & tabulation
- Data cleaning, including gaming analyses, value calibration & opportunity monetization
- Marginal checks/quality assurance
- Verbatim coding
- Data weighting, e.g., single variable and RIM
- Recruitment
- Online focus groups
- Traditional qualitative
- Central location testing (CLTs)
- Ethnographic research
- Online surveys
- Random digit dialing (RDD) telephone recruit
- Social media/website intercepts
- Survey design
- Questionnaire development/refinement
- Questionnaire pre-testing, validation with external calibration
- Scale design and optimization
- Choice "menu" design
- Sampling/methodology design
- Sample frame selection/acquisition
- Primary sampling unit definition and sampling strategy
- Rotated monadic sampling strategy design
- Split-half questionnaire design
- Advanced analytics
- Segmentation (K-means and latent clasts consumer value)
- Factor/cluster analyses
- Multi-nomial logit and discrete choice opportunity modeling with market simulator
- Structural equation modeling
- Time series forecasting
- Total un-duplicated reach and frequency (TURF) analyses
- Price elasticity profiling (e.g., rotated monadic, multi-nomial logit and SEM elasticity profiling tools)
- Max diff/max diff light appeal analyses
- Bundling strategy optimization, e.g., discrete choice plus TURF
- Discriminant analyses and three dimensional perception mapping
- Product testing
- Central location testing
- In-home Use Testing (iHUT)
- Usability lab testing
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